When a customer calls your business and is placed on hold, what they hear can make or break their experience. Instead of silence or repetitive, generic tunes, businesses now have a golden opportunity to engage callers with informative, entertaining, and strategic onhold music and messaging. But what exactly keeps callers interested instead of frustrated? Let’s break it down.
The Key Elements of Engaging Onhold Messaging
- Professional Quality
First impressions matter, even over the phone. That’s why professionally produced messages are essential. A crisp, clear voiceover paired with high-quality music sets the tone for your brand and assures callers that they’re in good hands. - Relevant and Timely Information
Use onhold music and messaging to share hours of operation, current promotions, seasonal services, or answers to frequently asked questions. This not only fills dead air but adds real value to the caller’s wait time. - Compelling Storytelling
Think beyond facts and features—tell your brand’s story. Highlight your company values, share milestones, or spotlight a long-time employee or loyal customer. These human touches resonate with callers and build emotional connections.
Best Practices for Onhold Messaging
- Inform and Educate: Let callers know about new services, explain product benefits, or share how you’re different from competitors.
- Promote with Purpose: Don’t just list sales—tie promotions to customer needs. For example, “Ask us about our Spring Tune-Up Special—perfect for getting your system ready before summer heat hits.”
- Stay Consistent with Your Brand Voice: Whether you’re professional, playful, or high-energy, your onhold music and messaging should reflect that tone.
Tips to Keep Messaging Fresh
Your messaging shouldn’t be “set it and forget it.” Regular updates keep your content relevant and show that your business is active and attentive.
- Update Seasonally: Align messaging with holidays, local events, or seasonal services.
- React to What’s Happening: If your hours have changed, new products have been launched, or policies have been updated, let callers know.
- Take Advantage of Unlimited Changes: Works24 clients enjoy unlimited messaging updates, so there’s no excuse to let your message go stale.
Why Choose Works24?
At Works24, we specialize in helping businesses transform hold time into valuable engagement opportunities. With our fast setup and vast library of thousands of professionally produced messages, you can start captivating your callers in just minutes. Our clients love our flexibility and unmatched support.
Ready to engage callers and elevate your phone experience? Contact us today to learn how easy it is to get started with Works24—we’re here to help you create a professional, branded phone experience your customers will appreciate.
